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My name is Sherry Frazier and I am The Queen of Hoopla
I am known for my enthusiasm, tenacity, 'tell it like it is' attitude, my passion for good work and my ability to make things happen. I am great at helping authors to build their brand and extend it on social media. I coach authors to help identify and implement a roadmap to take them directly toward their goals. Along the way, there are exciting ways to extend the author brand, initiate new revenue streams, and open doors to possibilities. I work with authors to further develop and heighten their work, round out characters, punch up plots, add intrigue, and finesse dialogue. I work together with my clients to establish the full circle of writing--from concept, through outline and first draft, edits, reviews, publication, and launch. I work collaboratively with my clients so that their brand and the implementation of their brand is authentic and reaches out to their target audience. I set up media interviews, speaking engagements, meetings, reviews, endorsements, and write branding copy for web, social media, press releases, book covers, etc. I love to work with writers who are serious and are ready to take their career to the next level.
Mostly, I am all in--whatever it takes, I am there. No one will ever care more, fight as tenaciously, work harder or feel more passion for my clients' work. Call it my Danish background, my inner sheepdog or a whole lot of experience. I don't rest until we get there. And I never forget I work for you--it is your book, your program. Call me if you are serious about moving your creative career to the next level.
Authors who want to do their own publicity should work hard on a pitch, introduction, author bio, backgrounder which includes a short synopsis of the book, questions and answers and website. Have jpeg of your book cover, link to purchase your book and author headshot ready to send to the producer (this should all be on your website as well)
Send the pitch first and upon securing the interview, send the other information so you can control the message. The easier you make it for the person interviewing you, the more success you will have with the interview. And the more likely they will be to bring you back.
Also, don’t limit your audience to just an interview about your book. Make pitches that leverage news items. Don’t expect the interview to be solely about your book—it is about what you can bring to the table as a guest. You are the entertainment so be sure to talk. You still get book publicity through your intro and if you send a jpeg of the cover, the host will usually post it on their website with information about your interview.
The biggest mistake I regularly see is the author pitch which goes on and on-please just pitch the genre of the book and why your book aligns with something being talked about in the news. Two paragraphs max. Include your name and contact phone, email, and website.
Good luck! Great publicists have solid contacts and can get results that a do-it-yourselfer will never achieve.